News and Summer Trends in Mixed Drinks – 2016 Edition

The summer of 2016 brought new trends to the world of mixed drinks, marked by the return of classic cocktails and modern reinterpretations that captivated both consumers and industry enthusiasts.

Among the key highlights of the season were heritage spirits, reimagined in a contemporary way with innovative combinations of spices, flowers, fruits, and aromatic herbs.

Gin: the star of the moment
In 2016, gin became the most in-demand spirit in cocktail bars, establishing itself as a symbol of modern mixology. Carefully selected botanicals, complex aromatic profiles, and refreshing drinks made this spirit the undisputed king of the summer.

The comeback of rum
Rum also experienced renewed popularity, driven by the rise of lounge bars. From tropical cocktails to premium sipping selections, this Caribbean spirit returned to the spotlight of nightlife culture.

Vodka in its summer version
In the summer 2016 scene, vodka also gained new relevance. No longer just a neutral base spirit, it became the foundation for innovative cocktails such as the Ethiopian Mule, a spicier and more intense twist on the classic Moscow Mule, enriched with notes inspired by berbere spices.

Consumer preferences
During the summer of 2016, consumers increasingly favored fresh, aromatic cocktails with an international twist, showing growing attention to ingredient quality and bartender creativity.

2016 ultimately marked a turning point for summer mixology, blending tradition and innovation in every glass.

A summer to remember, filled with ice, aromas, and new flavors.